Our Story

Ordamo® is all about innovation! We’re on a mission to transform customer experience.

The Ordamo technology began life at inamo, the market leader in the hospitality tech space. The groundbreaking, patented technology first hit the market in 2008 with the world’s first interactive ordering system using overhead projection technology. Ordamo® was created as a sister company and purchased this pioneering technology in 2015.

Ordamo enables hospitality operators of all sizes to generate maximum value from the customer journey and future-proof their businesses. Implement innovative technology to unlock new revenue-generating opportunity: higher average transaction value, faster table turn, optimised staff processes, improved guest loyalty, and a world of data analytics.

Run by Professionals Experienced in Hospitality

Our Team

Ordamo’s strength lies in the skills and commitment of our professionals at every level. Our team offers our clients a level of practical knowledge and insight that we believe is unmatched by other software companies. Each of our C-level members brings extensive industry knowledge, unrivalled relationships, and substantial hospitality experience, resulting in a leadership group which delivers exceptional results and is committed to creating lasting value for clients.

Rupert Gutteridge

Chief Executive Officer

Rupert is a highly experienced hospitality technology executive, with a track record of strategy execution, developing high-value capabilities, and delivery. He has built teams of salespeople all over the world, opening offices in Europe, Asia, Australia, and the US. Having worked in the industry for the best part of three decades, initially running hotels and then moving in to providing technology for them, Rupert has a depth of expertise on what it takes to run a successful hospitality business. Prior to joining Ordamo, Rupert worked for companies including Infor, Micros Fidelio, IDeaS and Guestline. Rupert understands how to maximise the value of a business and the importance of consistent high growth, whilst ensuring that customer care is always the main focus of attention. As CEO, Rupert is in charge of leading the company, it’s vision and direction, as well as being responsible for its commercial performance.

James Williams

Chief Financial Officer

James is a Big 4 trained Finance Director with over 20 years experience, with broad corporate roles in companies experiencing change and growth. His various roles within SME and privately owned companies have taken him from Canada to the US and finally to the UK. These roles have covered many different sectors from Warehousing to the Digital Agency world. James believes in a strong hands-on approach to implementing processes and procedures to ensure the companies he works for are best placed for scalability and strong financial reporting. In addition, James has many years of technical and IT systems implementation skills leading to improved operational functionality, as well as corporate and external reporting.

Simon Stockwell

Chief Operating Officer

Simon has over thirty years of experience in the hospitality industry, working for a range of companies from brewers to data consultancy firms. He has built an extensive network of sector relationships across the UK, Europe and the Middle East, thanks to decades of F&B business development. Before joining Ordamo, he ran a tech startup in Dubai for ten years, having previously spent eight years selling beverage alcohol brands in the Middle East and Arabian Gulf for African + Eastern. His background translates to an excellent understanding of the working practices of bars, restaurants and hotels, and Simon is guided by the principle that the client always comes first. As COO, Simon both shapes the strategic direction of the company and drives the day-to-day business.

Hannah Bailey

Business Development Director

Hannah heads up the Business Development team, and is responsible for driving commercial growth. She has a long history in the hospitality industry, starting her career at the Four Seasons, where she worked in sales roles in both London and the US. She went on to work for The Savoy as Group Sales Director, before entering the SaaS sector with a stint at TSA Solutions. Hannah then worked for Fourth, with clients such as Wagamama and Wahaca, and, most recently, she was the Head of BD at HGEM, where she worked with clients including Greene King, Brewdog, and Pret a Manger. In her role at Ordamo, Hannah’s strong understanding of the hospitality tech landscape and appreciation of how to develop strategic relationships is invaluable.

Daniel Potter


Daniel Potter is the industry leader in projection based interactive restaurant ordering, and founder of inamo restaurants, the multi award winning interactive London restaurants. As a named inventor of the patented E-Table system, he has been integrally involved in hardware and software design, as well as design of end to end sequence of service and restaurant processes. Daniel has limited training as a chef but is also a highly engaged self taught cook. Following an education at Oxford University where he received a masters degree in Physics, Daniel continues to develop new skills and believes strongly in educating oneself through multiple channels and has recently completed an Msc in behavioural science. He has experience briefing at trade shows on emerging hospitality markets, and believes technology will play a central role in the growth of the worldwide hospitality sector.

Honours and Awards

Ordamo® won HTI Digital Dining Award 2018

inamo St James nominated in the Restaurant & Bar Design Awards 2011

inamo voted Best Restaurant 2010 by Time Out London readers

inamo nominated in the Restaurant & Bar Design Awards 2010

inamo nominated for Conde Nast Traveller Most Innovative Concept 2009

Digital Dining Award 2018

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